- 14 08 2018
Blume is a new femcare brand aiming to do right by people and planet. Research shows that 60% of girls see their self-esteem plummet during puberty. And Blume wants to change that, by helping young girls feel comfortable about their bodies and encouraging them to think about their periods as a time for self-care, rather than something to be ashamed of. Plus, products are chemical-free, biodegradable and hypoallergenic. Customers can build their own monthly subscription box, choosing from essentials like tampons and pads through to self-care focused products like PMS-relieving essential oils.
We love Blume's feminine, minimalist aesthetic and the playful product names: Day Dreamer face wash, Hug Me deodorant and Meltdown acne solution. And we can't get enough of their inspirational #blumebabes feature, where they strong role models - from badass business women to powerful poets - with their young audience.