• INSIGHTS
  • 05 04 2018

It’s good to laugh… (your customers will love you for it)

With Netflix, iPlayer and Amazon Prime giants providing us with the choice to view what we want when we want, it’s even harder for brands to capture our attention. If we don’t like what we see, we tune off or tune out.

On a rare occasion the other morning, I found myself watching an ad break and was surprised to find that not only was I paying attention, I was actually chuckling away at the new MoneySuperMarket advert... and best of all (for them) I immediately shared the ad link to various whatsapp groups.

Ok, so it may not be to everyone’s taste, but MoneySuperMarket were brave, chose their angle and went full steam ahead with it – Action Man, you’re so MoneySuperMarket! 

Humour is a powerful tactic in and amongst the dry and mediocre early morning ‘loans for you’ adverts. Coupled with some on-point 90s Action Man nostalgia (an emotive link which was missing from their earlier building site version) this ad hit the mark for my demographic, who is starting to look at ‘grown up’ money matters and fast becoming the brand’s target audience.

Brands should be brave, sitting on the fence will not cut it anymore. For customers to relate to a brand there needs to be a shared viewpoint, a stance, something remarkable that will get people chatting and will surely be remembered. If you’re going to do something, do it with passion, gusto and own that space, but importantly, make an emotional connection. So, if you haven’t seen it already, have a watch.

 

MoneySuperMarket ‘Save Money and Feel Epic’ campaign https://www.youtube.com/watch?v=PmSZX2kvfYc