A close-up on floral beauty

H. Bronnley & Co.

A close-up on floral beauty

Packaging

The Challenge

Bring together diverse illustration styles from Bronnley’s Royal Horticultural Society fragrances into one cohesive gift collection. And create a visual identity for the new Fig & Winter Berries fragrance.

Think

To help customers shop across various ranges without compromising on the brand message we needed a common thread. One simple unifying element with enough flex for each fragrance.

Create

We went big on blooms, amplifying existing illustrations to hold them together as a family. Our painterly watercolour brushstroke works as a device to hold copy and colour code by fragrance, while textured print finishes give a hand-crafted and tactile feel.

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It’s a really tough market to stand out in, but Perq Studio created a strong and compelling collection that works year-round as a must-have seasonal gift or self-indulgent purchase.
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