Making connections that count

Shared Digital

Making connections that count

Brand & Identity

The Challenge

Three into one goes just fine. Camden, Haringey and Islington councils dovetailed under one joint IT team. The branding for Shared Digital needed to encompass and engage all involved. Giving them a sense of belonging.

Think

A workshop with senior stakeholders yielded crucial insights. The new brand’s purpose became clear - ‘making connections that count’. This is the mantra that unifies team members and residents alike.

Create

You are here! We created a sense of place in an identity that brought the three council maps into an interlocking whole. A bright digital-first palette, inspired by each signature colour, conveyed the energy and vision for a dynamic new team.

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Working with Perq Studio was a great process for us. They brought us all together and helped us focus on our aims, strengths, weaknesses and audiences. And, of course, in the end we got a brilliant result with an identity that meant something to everyone involved.
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