Making connections that count
Brand & Identity
Three into one goes just fine. Camden, Haringey and Islington councils dovetailed under one joint IT team. The branding for Shared Digital needed to encompass and engage all involved. Giving them a sense of belonging.
A workshop with senior stakeholders yielded crucial insights. The new brand’s purpose became clear - ‘making connections that count’. This is the mantra that unifies team members and residents alike.
You are here! We created a sense of place in an identity that brought the three council maps into an interlocking whole. A bright digital-first palette, inspired by each signature colour, conveyed the energy and vision for a dynamic new team.